Tag Archives: Strategy

Crown Paints has dialled up its commitment to making a positive difference to people and the planet, with the launch of an ambitious environmental and social strategy, Project Possible. Project Possible focuses on five key areas around sustainability, charity, community, education and people & culture, with a series of sustainability and people focused …

Before confirming their objectives and resetting their strategy to grow, Lakes undertook a comprehensive market investigation beginning with independent market research and customer insight. Early this year, MRA Research interviewed a representative sample of 120 merchants and bathroom stockists. The research measured awareness and perceptions of shower enclosure brands, performance …