Bromborough Paints is evolving its brand as it opens new branches and invests in its online business. The new brand, PaintWell, allows the company to bring all its brands together into one marque, creating consistency across the 18-strong branch network. The PaintWell brand goes live from November 22.
Stuart Slocombe, PaintWell’s managing director said: “We plan to open more branches so we can take our outstanding range and specialist advice to new towns and cities across the North West, Yorkshire and the Midlands,”
“We are also investing heavily in our online business, bringing together our successful Trade 1st and Bromborough Paints brands into a single new website, which truly reflects our range and stock, with a great user experience.”
Bromborough Paints were bought by Cairngorm Capital earlier in 2021, and funded the management buyout. Stuart Slocombe joined the company in June, to head the team that led the management buyout, comprised of John Ferrington, Dan Peacock and Giuseppe Alfonso, and the company has delivered its first new branch in Warrington post-buyout. A PaintWell branch will be opening in York on November 29, with others in the pipeline for 2022.
From November 22, visitors to Trade 1st and Bromborough Paints’ websites will be delivered to a new website – PaintWell.co.uk – with a huge range of paints, wallcoverings and accessories from all major manufacturers. For trade customers, PaintWell will also offer a comprehensive industrial paints range comprising paint, fire protections, cladding coverings, floor and roof decorating products to contractors nationwide.
The first opportunity to see the new PaintWell brand in action will be at The National Painting and Decorating Show, on November 23 and 24, in Coventry.