Plaster and drylining manufacturer British Gypsum has launched a charity challenge to raise £100,000 in just 100 days.
The ‘100k in 100 day’ campaign was devised by managing director, Mike Chaldecott, after an anonymous sponsor challenged him to raise £80,000 and has promised to top up the fundraising total to £100,000 if the target is reached.
The challenge will see employees from British Gypsum, part of the Saint-Gobain group, take part in activities and events to help raise the money, which will be split evenly between the construction industry’s charity for homeless people, CRASH, and Macmillan Cancer Support.
Chaldecott is running the Windsor Half Marathon and, just one week later, a 20km race in Paris. He said: “We’re all really excited to kick off the ‘100k in 100 day’ challenge. When the mystery sponsor contacted me with the offer of topping up £80,000 to £100,000, it was too good to turn down.
“The charities that will benefit from the event are both of particular importance to me. CRASH, of which I am a patron and trustee, supports the building of hostels, homes, and training and rehabilitation facilities to help homeless people back into mainstream society and back into work. It does this by using the products and skills from our industry, so we can give something back to society as a collective through our trade.
“Macmillan Cancer Support does a marvellous job caring for people who are living with cancer, whilst giving support to their families. They were a great help to my father during his last few weeks before dying of prostate cancer, and I know that many other families have benefitted from their help and support in the same way.”
The team has its own website to track its progress www.100kin100day.com and will be updating supports via twitter or follow us on twitter @100kin100day.