Artificial Lawn Company partners with LRAG to recycle artificial grass

Artificial Lawn Company has partnered with Nottingham based Let’s Recycle Artificial Grass (LRAG), a specialist in the regeneration of waste artificial grass; LRAG will collect and recycle all old and discarded grass that the company removes, as well as offcuts, roll ends and trimmings collected during installation.

After collection, LRAG will then reprocess these waste grass products and turn them into a range of every day urban furniture products such as park benches, flower boxes, stadium seating and edging boards.

“This is the first step in a longer journey to ensuring that our artificial grass products satisfy the drive for greater sustainability,” commented Sam Baylis, surveyor and sales professional for Artificial Lawn Company.

“Fake grass has long had a negatively biased reputation for being detrimental to the environment, and as a company we have striven to pursue improvements in this area, focusing on product quality, processing requirements, and an empathetic use of the product in overall landscaping projects.

“The longer-term aim is to complete a full regeneration cycle, in which the grass waste is processed back into a recycled grass product, reducing the overall need for using virgin plastic. It is crucial that more and more of the key players in the industry work together to achieve this, and we are proud to be at the forefront of this drive.”

Andrew Sampson, director of Let’s Recycle Artificial Grass added: “As a viable landscaping product, the use of artificial grass is only going to increase in the coming years. Indeed, projections indicate that by 2027 the industry will achieve sales of 20 million square metres annually.

“It is vital that the UK artificial grass industry comes together to create more stringent standards when it comes to sustainability. Partnering with like-minded companies such as Artificial Lawn Company will have a significant impact on the reduction of discarded grass waste in landfill.”