Aqualisa has announced that it is sponsoring the leading British Superbike team – PBM Ducati – for the 2020 season.
Defending Bennetts British Superbike champions Paul Bird Motorsport (PBM) got its season off to a high-flying start when it launched the 2020 livery from the plush and world-famous surroundings of The View from The Shard in London recently.
In keeping with its reputation as Britain’s most successful BSB team, which has now won a total of seven BSB titles and over 100 races, it chose Britain’s tallest building to unveil the factory-supported VisionTrack Ducatis to be ridden by Josh Brookes and Christian Iddon this season.
Commenting on the deal to bring Aqualisa on board, PBM team owner Paul Bird said: “I am delighted to have the Aqualisa name associated with our team, especially a brand that so clearly stands for quality and innovation. Aqualisa will sit nicely alongside our Ducati pedigree.”
Aqualisa confirmed its industry-leading status for innovation with the launch of the first-ever digital shower in 2001. With a completely new product proposition based on clever technology, simple, one-touch control and easy installation, the ground-breaking Quartz changed the world of showers forever. Like Ducati, Aqualisa leads from the front and in 2020 will continue to pioneer the development of showering as part of the smart home revolution.
CEO of Aqualisa, Colin Sykes said: “We are really looking forward to supporting PBM Ducati and believe the connection with a team that has been at the top of the British Superbike Championship for many years, will prove to be an ideal platform for the promotion of our brand.”
Aqualisa will be running customer competitions throughout the year, in which winners will receive full hospitality tickets as guests of the two-rider team, as well as having the opportunity to experience the inside workings of the team.
The season starts on the 12th April, with the first round being held at the home of British Motorsport, Silverstone, in Northamptonshire. Prior to that the riders, Josh Brookes and Christian Iddon will be testing in Spain.