Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Lotty Pritchard has been appointed marketing director for the SIG UK Roofing business, having joined as Head of Marketing two years ago. She brings seven years of experience in the construction industry, having previously worked at Jewson. Before that, she held various marketing positions across different industries after completing her Marketing degree in 2007.
Pritchard has focussed on supporting their network of over 100 SIG Roofing branches and promoting business through various customer-driven creative and fundraising campaigns. In December of last year, she and her team were recognised for these efforts, receiving highly commended status for ‘Marketing Team of the Year’ at the Construction Marketing Awards for 2024.
She says: “I am excited to take on this new position at SIG UK Roofing. Over the past two years, we have supported teams across the business and tailored customer initiatives to make it easier for roofers to do business with us. We have made significant progress in testing social media strategies, rewarding loyal customers, and ensuring compliance. There is much more planned for 2025.”
