Wilsonart moves Zenith into merchant market

Wilsonart is to distribute its Zenith compact laminate via its builders’ merchants network from this month.

Zenith Marbre Veneto

Zenith is Wilsonart’s best-performing compact laminate: 12.5mm thin, that looks and feels like stone yet doesn’t require templating, allowing for fuss-free, easy installation.

Zenith is fully waterproof with a consistent colour that carries throughout and a double-sided decorative finish.  The surfaces boast a lifelong anti-bacterial protection that is food-safe and destroys 99.9% of bacteria within just 24 hours.

“As a result of its unique properties, Zenith has seen increasing demand over the past twelve months  across the construction, contract market and private residential sectors”, says Nick Jones Sales Leader UK at Wilsonart UK. “Zenith has also been specified in new areas of the market for us, including in student accommodation properties and the FF&E sector. With the extensive selection of designs, durability, and flexibility of application that our Zenith compact laminate solutions can offer, we wanted to make them even more accessible to our increasing network of construction and installer partners. Consequently, from March, we will shift to a distribution model via our builders merchants to help facilitate more accessible purchasing options and to continue to meet increasing
levels of demand”.

Wilsonart will also be launching free installation training in the coming months, to provide further support on the practical application and benefits of Zenith to its installers. The sessions will offer detailed product information and guidance on fitting to enable installers to fit Zenith surfaces with confidence and ease.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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