The height of summer

Lafarge Tarmac’s Dr Bill talks sun, summer and cement

Although the longest day has past, we have really reached the height of summer. What a month; gorgeous weather combined with a mighty Lions win down under, Chris Froome doing well in the Tour de France, and of course Andy Murray’s triumph at the end of a glorious Wimbledon! Everyone is feeling on top of the world.

At first sight, sports stores would seem to have the potential to benefit most from this ‘feel good’ factor, but what about Builders Merchants (apart from the obvious potential upturn in sales of materials for garden furniture and barbecues)?

In recent weeks, the Government has pledged over £100 billion investment in UK infrastructure after 2015! This should also add to the feel good factor, as any boost to the UK construction industry is welcome and it will also help the building materials sector.

Of perhaps more relevance to the merchant sector are the views of a major UK house builder who believes that the housing market is undergoing a ‘measurable improvement’ with an increased number of housing starts and an increase in the average house price.

This suggests an increase in consumer confidence and whilst it may not herald a massive resurgence in the economy, it may suggest that people are beginning to think more about moving house and with it, making those improvements that give it extra appeal.

What better time to tackle these projects then during summer? Extensions, conservatories and even new garden walls will all contribute to increased sales of materials. We can but hope that this is the start of a sustained recovery in the housing market.

In the meantime it still makes sense to stock up on materials that can transform the garden into a tropical paradise for the al-fresco lifestyle. Enjoy the good weather!!!

About Guest Blogger - Bill Price

Bill Price is National Commercial Technical Manager at Tarmac’s Cement business

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