Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
New findings from Workhouse Creative Agency’s Built for the Trade report has revealed that much of today’s trade marketing is failing to connect with audiences. The report found that 86% of tradespeople say brand content can influence purchasing decisions, but only half believe brands are getting it right. The research, …
Read More »Trade marketing needs work according to new report
