Tag Archives: Firestone Building Products

Firestone unveils new brand indentity

Firestone and Elevate logo 1

Firestone Building Products is adopting the Holcim name and brand identity, becoming the Holcim Building Envelope division of its Solutions & Products Business Unit. Firestone’s brand has become Elevate, symbolising Holcim’s continued commitment to deliver superior quality and innovation with advanced building solutions. Holcim’s range of building envelope solutions includes …

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