Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Industry experts have warned that construction firms and those in the supply chain are losing millions of pounds in potential revenue because sales and marketing teams are working to different definitions of what constitutes a ‘qualified lead’. B2B marketing agency Lesniak Swann brought together a panel of senior commercial leaders …
Read More »Manufacturers losing millions due to sales and marketing disconnect
