Södra welcomes Wood Co₂ts less campaign

Timber supplier Södra has pledged its support for Swedish Wood and Wood for Good’s Wood Co₂ts less campaign. The campaign, which launched today (July 13) is an industry-wide initiative developed for UK timber associations and member companies. Its aim is to promote the use of all wood products as low carbon materials and illustrate how using wood can help reduce CO₂ in the atmosphere and contribute to slowing climate heating.

Jeremy English, Södra sales director, said: “It’s heartening to see the timber industry rallying around one common goal: to raise awareness of timber’s environmental benefits. It’s a brilliant campaign and as a member of both Swedish Wood and Wood for Good – and a passionate advocate for the benefits of building with responsibly-sourced timber – we’re of course proud to support it.”

Four key facts form the staple of the Wood Co₂ts less campaign:

• Using wood from sustainably managed forests instead of other materials is one of the simplest ways to reduce the carbon emissions generated by the construction industry.
• Wood captures and stores carbon for the life of the wood product.
• Using wood instead of other materials saves CO₂ emissions, both through the carbon captured and stored in the wood product and the avoidance of using alternative CO₂-intensive materials.
• Using wood in construction is a cost-effective solution to carbon capture.

“To those in the industry, the benefits of building with timber are no secret,” English says. “But part of this campaign’s aim is to reach those beyond the timber industry. Unfortunately, many out there still believe that cutting down trees must be bad for the environment. In reality, if timber is responsibly sourced from suppliers like Södra, then this couldn’t be further from the truth. For example, for every tree we cut down we plant another three in its place.”

“It’s a well-known fact that cement-making is one of the world’s biggest carbon emission culprits, accounting for 8% the global total,” he says “Alternatively, responsibly managed forests have always been the earth’s air cleaners and will continue to be so forever. And a by-product of responsibly managed forests? High-quality, sustainable timber; timber that has already taken from the air and locked away decades’ worth of harmful CO2.”

woodforgood.com/CO2 #WoodCo₂tsless