Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
SIG Roofing has completed a series of Roadshows for 2025, bringing together teams from across its national network of roofing branches, providing an opportunity for collaboration, customer focus and future planning.
The SIG Roofing Roadshow serves as a platform for branch managers and colleagues to share company performance, discuss key strategic priorities, enhance customer focus and strengthen connections across the business. This year’s sessions focussed on the customer, advancing health and safety initiatives, enhancing employee retention, and exploring the growing opportunities in solar roofing solutions.
Investment within the network was a key theme, including the completion of the re-merchandising programme across many of the 105 roofing branches. The business has embedded an effective Sales Training Academy, with third party accreditation, and seen over 185 employees take part. The academy has been so well received that 2025 will see an Operations Training Academy launched. Roadshow attendees also benefited from practical solar installation demonstrations, hands-on supplier exhibitions showcasing the latest innovations, and expert insights from guest speakers, including key suppliers.
Gavin Crane, the CEO of the SIG Roofing charity partner Band of Builders (BoB) joined the event, delivering a presentation on the work that they do to help tradespeople and their families during tough times. In a show of solidarity, attendees raised an extra £4000 for the BoB charity across the four events.
Chris Lodge, managing director at SIG Roofing, said: “Each roadshow is an invaluable opportunity for leadership teams, branch managers, and sales teams to align on our customer-focused vision, share ideas on how to make it even easier for our customers to trade, and gain hands-on experience with the latest industry innovations. Our customer is at the centre of everything we do, and with another successful roadshow series completed, we are excited to build on insights shared and drive excellence across our branches in 2025 to continually improve our service to them.”
