SIG Roofing partners with sunscreen brand DiC

British sun protection brand Don’t ignore Cancer (DiC) has partnered with SIG Roofing and the leading skin cancer charity SKCIN to encourage roofers and outdoor workers to wear SPF every day.

The partnership comes as the APPG on wellbeing warns that outdoor workers have a 60% higher chance of skin cancers, with the report also highlighting that 30% of outdoor workers never apply UV protection cream whilst at work.

Lotty Pritchard, marketing director at SIG Roofing comments: “We were introduced to Don’t ignore Cancer earlier this year, when they launched their DiC suncream. We decided to stock the product across the SIG Roofing branch network to give our customers easy access. It’s also a tangible way to raise much-needed funds for the national skin cancer prevention charity SKCIN, as a proportion of sales will be donated. Not only does the product’s formula, being non-sticky and having a neutral smell, address some of the questions raised in our customer research, but the standout communication also strikes a great balance of humour to get across a very serious subject.”

Bottles of the sunscreen will be available in all 104 SIG Roofing stores nationwide.