Coventry Phoenix, who play in the Women’s National Ice Hockey League Division One South, will be sponsored by Selco Builders Warehouse this year.
Zoe Vince, who manages the committee at Coventry Phoenix, said: “We are thrilled to have secured sponsorship from a major national company such as Selco.
“We look forward to representing them on the ice and hope to enjoy a long and successful partnership.
“The last couple of years have been very tough for everyone associated with the club. Games have been few and far between and securing funding has been difficult.
“We are a very inclusive club, with players aged from 15 to 55 from all backgrounds, and see ourselves as a big part of the local community.
“We play teams from across the country so there is a financial burden and the Selco sponsorship will make a huge difference.”
Eddie Johnson, Selco Coventry branch manager, added: “It is always exciting to support projects, organisations and sports teams from the local community and we are looking forward to our link up with Coventry Phoenix.
“It’s a popular club in the city who are flying the flag for Coventry at a national level and we will be following their progress closely.”