Scruffs takes work wear on tour

Workwear specialists Scruffs celebrates is embarking on a month-long UK road show to celebrate the top ten Scruffs Enough Super Dealers in the country.

Scruffs takes work wear on tour

Events will take place in 10 towns and cities, with visiting tradesmen jumping on board the Scruffs-mobile to take part in a MotoGP challenge to win £200 cash, to see the latest product launches, and play the Wheel of Fortune to win Scruffs freebies.

Tradesmen are also invited to try the Scruffs Enough Hang Tough Challenge to raise money for charity, which will see participants hang in the air for as long as they can, supported only by a pair of Scruffs 3D Trade Trousers. For everyone willing to give it a try, Scruffs will be donating to a local cause. The winner will win an iPod.

The top ten Scruffs Enough Super Dealers have been selected following a nationwide hunt, with criteria including annual spend on Scruffs and dedicated Scruffs merchandising space. Full day events celebrating the partnerships are taking place at dealers until November16th.

Super dealer locations confirmed include: Elliotts Tool Centre in Hampshire, Blueprint Designs – Rugeley, Staffordshire, The Toolbox Supply Co. – Cleveland, Phoenix Tools – Devon, MJ Plastics Ltd – Kent, Tool Monkey – Leighton Buzzard, C&C Supplies – Preston, and All Tools Ltd – Sheffield.

Chris Mellor-Dolman, head of marketing, said: “The Scruffs Super Dealers have been selected following a six month selection process. They have been selected because of their hard work, unwavering belief in the Scruffs brand, and their Scruffs Enough attitude to hard work.

“Each dealer selected will receive an on-going support package of powerful, business-boosting initiatives including exclusive product and marketing workshops, national advertising campaigns with massive reach to create demand, striking new in-store merchandising solutions, and a consistent supply of printed and digital assets including catalogues and videos.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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