Sadolin’s free football offer

Crown Paints is aiming to help merchants and specialist decorating outlets increase footfall and boost woodcare sales this summer with its new World Cup promotion.

Sadolin's free football offer

The promotion will see Sadolin stockists hand out thousands of free Mitre footballs to customers who purchase the woodcare brand over the counter during June and July.

Running until 31 July 2014 (or until stocks of promotional gifts are exhausted), the give-away is part of the long-running Sadolin Golden Ticket initiative.

As a ‘thank you’ for ordering just 50 litres of any of Sadolin’s opaque and translucent woodstains and varnishes, participating stockists will receive a special Golden Ticket promotional kit, which includes 10 free Mitre footballs to give away, plus merchandising material to alert customers to the promotion, and as an added bonus, a tin of biscuits for the staff to share.

As with all Golden Ticket promotions, each 50 litre Sadolin order will also earn the stockist an entry into a Golden Ticket Draw and the chance to win £100 worth of Compliments vouchers, redeemable with a large range of different UK retailers and other businesses.

To earn their free Mitre football, decorators and other woodcare users simply have to purchase at least 5 litres of any Sadolin products in one transaction. The promotion excludes Sadolin Timberstain and Shed & Fence Protection.

Sharon Smith, Sadolin brand manager said: “Of all the Golden Ticket giveaways we offer to support woodcare sales, our Mitre footballs have proved to have the biggest impact on sales and they’re back by popular demand.

“So if you’re in the Golden Ticket scheme, place your orders now, especially for our exterior woodcare products and make the most of these key months in the external decorating calendar. If you’re not in the scheme, you’re missing out, so register for Golden Ticket today and kick off with this great football offer.”

Any merchant or specialist stockist not already registered to participate in Sadolin’s regular Golden Ticket sales promotions can contact their Crown Paints’ territory manager or the Sadolin customer relations team to sign up.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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