Sadolin score in the summer

Woodcare specialist Sadolin is helping merchants and specialist decorating outlets to boost woodstain and varnish sales with a new football focussed Golden Ticket promotion.

Sadolin score in the summer

In exchange for stocking up on almost any Sadolin products during the new campaign period, which starts today (July 1) and runs for three months (or until promotional stocks have been exhausted), all participating outlets will be provided with free Mitre footballs to give away to their customers.

For ordering just 70 litres of any Sadolin varnish or woodstain (excluding Sadolin Shed and Fence Protection) the outlet will receive 10 free footballs, (and an all-important pump to inflate them in store) plus merchandising material to encourage customers to participate in the promotion.

Each 70 litre Sadolin order will also earn the outlet an entry into the Golden Ticket Draw and the chance to win £100 worth of Capital Bond vouchers which can be redeemed with a massive range of different UK retailers and other businesses. As always, every Golden Ticket promotional kit delivered to the store will also include a tin of biscuits for the staff to share.

One of the free Mitre footballs is to be given away to any decorator and other customer purchasing over 6 litres of Sadolin woodcare products (excluding Shed and Fence Protection) in a single transaction during the three month period.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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