Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Plumbing and heating systems manufacturer Polypipe treated its top-selling merchant customers to a special race day for winning the Polyfit,2012 Sales Accelerator challenge.
The campaign to boost sales of the white push fit system ran last year giving merchants from regions across the UK the chance to compete against each other.
In exchange for increasing sales of Polyfit, one of Polypipe Plumbing & Heating’s most established plastic pipe fittings, winning merchants earned places at one of two special race track days where they drove the world’s fastest cars including a Lamborghini Gallardo, a Ferrari 360 and a Lotus Elise.
Merchants competed against each other to order and sell the most plastic pipe fittings. Participating merchants were organised into league tables that included current and new stockists. Managers from the best performing stores and their customers were invited to take part in the track day.
The race track days took place at Teesside (Middlesbrough) on March 26 and at Heyford Park (Bicester) on March 28 and trophies were awarded to those drivers coming in first, second and third place at each event.
The best performing driver overall from the northern event was Archie Mason from PTS in Dalkeith Midlothian, Scotland. In the south, Paul Clark from PTS in Diss, Norfolk scooped the top spot.
