Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Lakes kicks off the new decade with a refreshed #DesignedForLife brochure. Building on Lakes’ key themes of lifestyle imagery and bathroom sets that reflect life as lived, the 2020 brochure includes a new dedicated section for Walk-Ins, the new Bay Series and Lakes Stone launched last summer, and an extended Collection of Lakes Additions.
Lakes Additions 500 Series is a new collection of discreet foldaway shower seats and stylish grab-rails and bars. With a rise in multi-generational living, bathroom and shower manufacturers need solutions to suit a range of lifestyles and needs under one roof. The 500 Series adds safety and comfort without compromising on great looks or design. 
Lakes’ brochure is rapidly becoming a powerful sales tools for merchants, stockists and installers. It makes the case for the whole showering space – the glass, tray, hardware, framing and optional extras. This innovative approach is helping Lakes’ customers explain the market easily and effectively, and makes the most of new selling opportunities.
Sales & marketing director Mike Tattam comments: “Our brochures don’t just look different from the norm, they are also leading the way in defining the showering space market to give it a purpose and focus so our customers can sell more. From explaining the technical function of shower glass, through to the simple benefits of quick release – a spring mechanism that makes it easy to clean around the base of the shower – our brochure reminds customers of what matters for today’s lifestyle needs. The new brochure has hit the market already and we’re looking forward to its impact!”
For a copy of Lakes’ new 2020 #DesignedForLife brochure call 01684 853 870 or download it at www.lakesshoweringspaces.com.
