Microsoft’s former head of digital marketing signs for BMF Members’ Day

The Builders Merchants Federation (BMF) has secured the services of a digital marketing communication expert for its Members’ Day in September at Carden Park Golf Resort & Spa near Chester.

Allister Frost, the former head of digital marketing for Microsoft where he worked on strategy and campaigns for Office, Windows and Xbox, will share his expertise with delegates and also lead a workshop on digital marketing later in the day.

Now working with companies from Sony to mining company Anglo-American, Frost uses examples from around the corporate world, including his own experience, to examine what the digital world means for business.

He looks at how reputations are created in hours by the interaction of businesses and their customers on social media and how businesses can avoid the hype and learn to be effective in this new world.

BMF MD John Newcomb said: “In an age where Twitter and Facebook have become world conquering businesses in just a few years, it is vital that builders merchants understand the changing digital world and how they can best use it. This promises to be a truly educational segment of the day, examining how to incorporate digital as a means of communicating with and understanding customers.”

BMF Members’ Day takes place on 16th & 17th September at Carden Park Golf Resort & Spa near Chester. The event combines informal networking opportunities, a black-tie Awards Dinner, informative business sessions with thought-provoking guest speakers and the BMF’s AGM. It is supported by headline sponsor, ACO Academy and golf tournament sponsor, Monument Tools.

Angela Rushforth, group managing director of Ridgeons Group Ltd will also appear as a guest speaker on the day.