Merchants give sales-i thumbs up

Sales-i, the real-time sales acceleration service for front line sales people, have announced a growing take-up in the building supplies industry with key merchants such as Nicholls & Clarke and Huws Gray already signed up.

Merchants give sales-i thumbs up

Charged on a per-user, per-month basis, sales-i offers field and office-based sales professionals real-time customer buying behaviour alerts, delivered by email and text messaging. This means they can make better-informed, personalised and faster decisions to maximise repeat sales

Nicholls & Clarke director Richard Hill recognised the benefits of the service as his front line sales team had hitherto relied on print outs of customer information telling them the account status, what had been ordered etc which they carried around with them to customer visits.

By enabling his team with sales-i’s sales intelligence system direct onto their PDA, the sales people could dispense with paper and instead have instant, real-time access to customer account information together with buying behaviour alerts.

Richard explains, “The barriers to adoption were minimal as all the sales people are familiar with mobile devices. Now they are empowered with everything they need to get to the customer armed with instant account information so they go into meetings fully informed and prepared.” Richard continues, “We are using the sales-i alert system which also tells us if there are any changes in the customer’s buying behaviour, so my sales people can identify upselling and cross selling opportunities and maximise the account visit.”

Sales-i is available for as little as £1 per user per day. More information is available at or call 0870 446 7355.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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