Leyland are Mad about Colour

Trade paint brand Leyland’s eye-catching ‘Mad About Colour’ campaign stepped up a gear on the final weekend of the British Touring Car Championship at Brands Hatch.

Leyland are Mad about Colour

On the Saturday the Leyland Lovelies, who each represented a creative colour from the Leyland colour card, officially started a charity run of the circuit by members of the BTCC paddock. The race was won by a member of the Leyland-sponsored team Airwaves BMW.

The following day race-goers were encouraged to vote for their favourite colour, with two winners getting their hands on an exclusive BMW M3 RaceMaster track day with one of the Airwaves BMW drivers.

Leyland brand manager Nicki Hickman said: “It was a fantastic end to what has been a wonderful season for both Leyland and Airwaves BMW/Motorbase Performance. Leyland has long been dedicated to providing professional tradespeople with imaginative colours and what better place to shout about than in front of 35,000 people and hundreds of thousands more watching on TV.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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