Lafarge Cement launches merchant competition

Cement manufacturer Lafarge Cement has launched a ‘Big Boys’ Toys’ competition to give builders merchants and their customers the chance to win extreme experiences.

Lafarge Cement launches merchant competition

Lasting until July 29, the competition gives Lafarge Cement’s Mastercrete users the opportunity to win eight £100 vouchers for ‘hands on’ experiences each week. The merchants get the chance to win a £1,000 experience day voucher through selling Mastercrete.

Mike Lomax, Marketing Communications Manager at Lafarge Cement says: “This is an exciting competition where we are giving builders merchants a chance to win some great prizes. Merchants can simply register themselves online at the beginning of the competition and then, if one of their customers wins an experience, they will be in with a chance of winning vouchers themselves in the monthly merchant’s prize draw.

“Merchants can redeem any vouchers won for various activities including power boating, rally driving, paint balling and bungee jumping – in fact the more times their customers buy Mastercrete the more chance the merchants have of winning!”

Builders merchants can register for the competition online and order point of sale materials at

Builders merchant customers can also enter the competition online. Lafarge Cement has developed a quick response (QR) code which is displayed on all point of sale materials. The QR code provides customers with quick and simple access to the online application via their smartphones.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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