Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Plumbing and heating membership group The IPG held its Trade Local Day 2024, reinforcing the vital role of independent plumbing stores and bathroom showrooms.
Held on September 9th, this annual event is part a campaign that encourages tradespeople to shop locally and connect with fellow professionals. It showcases the breadth of services, products, and expertise offered by independent businesses while strengthening community ties and local economies.
This year, The IPG members embraced the spirit of the day, creating welcoming atmospheres, giveaways, product demonstrations, and competitions, all backed by the best industry brands. The event was met with enthusiasm from members and their customers alike, with many stores experiencing increased footfall and sales.
Nike Lovell, The IPG marketing director, said: “We are incredibly proud to spotlight our independent members through initiatives like Trade Local Day. Supporting your local independent stores and showrooms isn’t just about convenience or competitive pricing—it’s about nurturing relationships, strengthening local economies and ensuring that the personal, expert service these businesses provide remains accessible to all. When you choose to trade local, you’re investing in the future of your community, your industry and the people who care about getting it right for you.”
Lee Frimston from Wavin, one of the event’s supporting brands, emphasised the importance of engaging directly with installers and independent store owners: “Independents are a key focus for our business and it was really important for us to support The IPG with Trade Local Day. It’s essential to get opinions from installers and the store owners to produce products that work for them.”
Members widely echoed the appreciation for the support they received from The IPG suppliers, with one noting, “They were a great support, supplying bacon for sandwiches and running a well-received demonstration. Their communication with us was excellent.”
The IPG’s brand ambassador, Mark Millar, one of television’s most recognised handymen and a familiar face from BBC One’s DIY SOS – visited member stores and joined in the fun.
