Ibstock’s new Product Selector streamlines brick sourcing

Ibstock Brick has launched an innovative new Product Selector designed to help architects, specifiers, merchants and builders identify the perfect brick for their project.

Oliver Lockwood, Head of Marketing, Clay Division, commented, “We designed our new Product Selector to make life easier for our customers. Choosing the right brick can be difficult and time consuming, with a lot of the tools and services currently available not helping as much as they could. The texture and colour of most clay bricks vary a lot from one to the next, which is why they are so attractive, but it also means that it’s very difficult to make a considered decision unless the product can be seen on scale or in build, which is something that most product selectors don’t offer.ibstockimage

“Ultimately, if we can make life easier for our customers then that’s what we should do, and our new Product Selector is a big step forward. Not only does it make it easy to brick match and visualise the final result, but the new tool is also linked to our industry leading 24 hour samples service, making the UK’s largest brick range more accessible than ever before.

“We’re very proud of our products and service and are continually looking for ways to further bolster our service offering. The new Product Selector is a huge part of this, but there’s much more to come – it’s an exciting time to be at Ibstock.”

Through the Ibstock Product Selector, users can customise their search, displaying the final product in a variety of project views and configurations. The tool features an intuitive configurator and easy-to-use interface, making it highly interactive and user-friendly.

Additionally, the product image updates as the user modifies each variable, making the process more visually-led, which benefits the user by allowing them to see a customised version of each brick.

The product selector is the latest in a series of disruptive technology innovations from the brick manufacturer. Earlier this year, Ibstock opened the doors to its new showroom, named The I-Studio, which includes an intuitive brick slip scanner, which enables users to project their drawings onto the wall to experience the exterior and interior aesthetics with each style of brick.


To experience the new tool first-hand, visit: ibstockbrick.co.uk/brick-selector/

About Elizabeth Jordan

I'm the Assistant Editor on BMJ. If you have any product or people information, or some news you'd like to share, please feel free to email me.

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