HSS Hire Group (“HSS Hire”), one of the UK’s leading providers of tools, equipment and related services, has won the coveted “Best Employer Brand” award at this year’s Recruitment Business Awards ceremony which took place in Manchester on 22nd September 2016.
HSS Hire was awarded first place in this prestigious category for the company’s work in creating a powerful employer brand that not only communicates their commitment to investing in their people and their working environment, but also reinforces the valuable role they play in customers’ lives.
The new brand consists of a number of creative ideas, message platforms and visual executions that focus on the concept of ‘Make it’. HSS were praised for successfully applying the brand throughout the business, including a new website where it has helped increase the number of people searching for jobs by 47% and the number of people applying by 30%. The new employer brand also appears across a number of social media channels, in all online and offline recruitment material, and has gone on to develop a life of its own with HSS employees even making branded birthday cakes.
The Recruitment Business Awards are now in their 14th year, and have become one of the most important events for the recruitment industry. Each year the awards, which attract a large number of entries, aim to seek out the very best that Britain has to offer in the recruitment sector. Winners are judged by a panel of independent industry experts, and were presented with their awards in a glitzy ceremony in Manchester’s Mercure Hotel.
Lisa Crawford, Head of HR at HSS Hire said: “We’re delighted that our hard work and the creative approach we developed with our partners at Chatter have both been recognised with this award. HSS Hire is already one of the country’s best known and most recognisable brands, and this award confirms that our employer brand is also one of the UK’s best, too.”
“Not only is it helping us stand out visually in today’s busy recruitment market, it has been instrumental in helping us vastly improve both the quantity and quality of the new people we’ve hired – and the signs are that it will continue doing this long into the future.”