HMG paints joins cool roofs campaign

Manufacturer HMG Paints has announced its participation in the international ‘Cool Roofs. Smarter Choice.’ campaign.

The initiative, launched in collaboration with the Nova Paint Club in Vancouver in May, aims to accelerate the adoption of solar-reflective coatings to combat rising urban temperatures and reduce energy consumption across the UK and around the globe.

Cool roof coatings reflect a high percentage of sunlight and minimise heat absorption due to their high reflectance and thermal emissivity, and have been shown to lower internal temperatures by 2-5°C.

HMG is currently working closely with its Nova Paint Club partners to ensure the technology is more accessible to the UK market, reinforcing the role of coatings as a vital tool for an eco-efficient future.

Jonathan Falder, sales director for HMG Paints, says: “At HMG, we believe innovation should have a real-world impact. By supporting this global campaign, we are highlighting ‘cool roofs’ as a simple, low-cost, yet high-impact solution to the climate challenges affecting our cities, towns and villages. Whether it’s a commercial warehouse or a residential rooftop, a simple coat of solar-reflective paint can improve comfort and contribute to a more sustainable environment.”