Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Heidelberg Materials has created a new suite of digital marketing assets to help merchants maximise their sales, margins and profits. 
The company’s transition from Hanson to Heidelberg Materials is complete and its new look packaging is now available throughout the supply chain. The new assets support this and include social media graphics, point of sale material, posters, advertisement templates and pack images for use on merchants’ own channels.
A separate landscaping campaign is also available, showcasing which easy-to-use packed product is right for applications such as installing fencing, laying bases for sheds or greenhouses and pointing walls.
“Merchants play a vital role in distributing our products and we continue to collaborate and support them in providing the right products to their customers at the right time,” explained Andy Simpson, packed products director at Heidelberg Materials UK.
“The new assets will help merchants create their own sales promotions quickly and easily, allowing them to be agile and capitalise on opportunities as they arise.
“The initiative is another example of our commitment to developing digital solutions that provide added value to our customers and make working with us more efficient.”
