Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Landscaping supplier Global Stone has rebranded as Global Landscaping, a new umbrella brand that will bring its product portfolio together. The change claifies the company’s entire product range.
The move follows a strategic brand review designed to simplify the group’s branding, eliminate duplication and create a scalable platform for future growth. Under the new structure, all products and customer-facing activity will sit within the Global Landscaping brand ecosystem, with Digby Stone remaining as the company’s independent brand.
All product categories, including natural stone, porcelain, decking and accessories, will sit under the Global Landscaping umbrella, with a consistent visual identity and naming convention.
Nick Sharpe, managing director of Global Landscaping, said: “This is about futureproofing the business. Operating under a clear, confident brand removes complexity, allows us to focus our investment and means we can deliver even greater clarity and reliability to our customers.”
