European droughts mean water efficiency cannot be ignored, says UWLA

Droughts across Europe and the UK are leading to fears that 2023 could create a repeat of last year’s severe water shortage across Europe, with some regions in southern Spain already suffering water shortages.

Yvonne Orgill MD at UWLA says,  “Our water efficiency message is now absolutely critical as Europe is on track for another brutal summer, after suffering its hottest on record last year, which fuelled a drought considered to be the worst in at least 500 years.”

“People have to start taking on board our message to use water wisely, if we are to have any impact and reduce the hardship that will result from severe water shortages. We hope that people can now see that the dangers of warming our planet are no longer something distant, it’s here and now and affecting every region in the world.

 “The bathroom industry is taking action by supporting the Unified Water Label, a smart tool which can help us make the necessary changes. Innovative products developed to use less water and energy, without any loss of performance, are displaying the Unified Water Label, and making it easier for consumers to make environmentally friendly choices.

“The Unified Water Label Association is committed to driving home the water efficiency message, encouraging everyone in the supply chain to support us by highlighting the label and the products that carry it, to ensure more of these products are used in the home. We are also working to help consumers understand that they can choose products that fit with their lifestyles, and that they can change behaviours to use products with more awareness.

“Those interested in supporting the UWLA or joining us to embrace a cleaner, greener bathroom revolution can find out more by visiting the website”

Drought1 mr

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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