Selco Builders Warehouse has joined the three England teams preparing for the Rugby League World Cup which kicks off next weekend.
The builders merchant has become an official partner of England Rugby League and will see its branding feature on the playing shirts of the Men’s, Women’s and Wheelchair teams for all matches until the end of 2023.
The agreement, which also includes ticketing benefits and a string of other branding and promotional opportunities for Selco, begins with the sport’s biggest tournament which gets underway at St James’ Park in Newcastle on October 15, when Shaun Wane’s England Men take on Samoa.
Carine Jessamine, marketing director at Selco Builders Warehouse, said: “Rugby League as a sport will have a fantastic showcase with the World Cup being held in this country and it’s the perfect chance for the England teams to shine.
“We have seen from other sporting events in recent times how much the country gets behind a national team in a major tournament and that will be no different with the World Cup.
“We are delighted to be supporting the England teams and wish them every success for the tournament.”
Mark Foster, the RFL’s chief commercial officer, added: “We are delighted to welcome Selco Builders Warehouse to our England teams preparing for the Rugby League World Cup.
“Selco Builders Warehouse have shown a strong commitment to sponsorship across a variety of grassroots and professional sports. As an ever-expanding national brand with a fantastic reputation for serving tradespeople in the UK, it’s a perfect fit for a partner of the RFL.
“As an organisation, we are delighted to welcome Selco on board as a partner at an incredibly exciting time for the England teams and the sport as a whole.”