Draper Tools celebrates 40 years with Southampton FC

Draper Tools becomes Southampton Football Club’s Official Tool Partner, with their logo featuring on the men’s first team shirt as well as the women’s shorts.

The agreement will also see brand awareness opportunities for Draper Tools with the possibility of in-game advertising on the club’s social media.

Charlie Boss, chief commercial officer for Southampton FC, said: “We are delighted to welcome back Draper Tools as a partner. Their rich history with us makes this feel extra special as we embark on this new chapter together, particularly as we celebrate such an iconic shirt. We look forward to working with them over the course of the season and beyond to deliver a brilliant partnership.”

Draper Tools sponsored Southampton Football Club’s shirt from 1984 to 1993, during this time iconic players including Alan Shearer, Matthew Le Tissier and Francis Benali made their debuts for Saints.

Matt Sheen, CEO for Draper Tools, said: “We at Draper Tools are very proud to be one of the partners of Southampton FC men’s and women’s teams this season. As a family business, our local community has always been important to us, and we have never forgotten our history with the club. Recent years have seen us support the work of the club’s official charity, Saints Foundation, so it feels really special for our relationship with the club to enter this exciting new chapter. After a difficult last season for the men’s team, it’s now all about supporting them in what will be a very competitive EFL Championship. Being a lifelong fan, like many of my Draper colleagues, the nostalgia involved in this partnership feels great too.”