Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Crown Trade has launched a special promotion for its merchant stockists, designed to reward customers for joining Crown’s winning team this summer.
Kicking off in June and closing at the end of August, the ‘Lucky Dip’ promotion offers merchants who order 100 litres of Crown Trade paint a fifty-fifty chance of winning between £5 and £100 of Red Letter Day lifestyle vouchers. Purchasing any Crown Trade product – with the exclusion of Covermatt and Matt Vinyl Emulsion 7.5l – allows customers to qualify for the promotion.
Stockists ordering the paint will receive dedicated point-of-sale collateral, free gifts of Mitre footballs for their customers who purchase 10 litres of paint, and a unique entry code for the ‘Lucky Dip’ promotion
Merchants can then visit Crown’s Lucky Dip microsite, crowntrade.co.uk/luckydip, to enter their unique code, with every entrant having a one-in-two chance of winning a voucher worth between £5 and £100. Vouchers can be spent on anything from cinema tickets to Adidas sportswear or Costa Coffee – so there’s something for everyone.
Commenting on the Lucky Dip promotion, Debbie Orr, trade account marketing manager said: “We’re always looking for ways to reward our customers, and this is just the latest example of how we’re giving our merchant customers something back to say ‘thanks’ for being part of our winning team.
“As well as rewarding our merchant stockists, we hope that the offer of a free football will help them to increase their sales of Crown Trade paints throughout the summer – and as every subsequent order entitles merchants to another Lucky Dip code, there’s a great incentive for them to get involved.”
