Bradfords has announced it is supporting the Somerset County Cricket Foundation, the festival was the culmination of 18 regional qualifiers, in which 116 teams competed.
The South West part in this year’s Bradfords Community Cup Final had 230 children take part, they competed to take home trophies across two tournaments.
CEO at Bradfords, David Young, said: “We put a lot of energy into encouraging the next generation as a business and to have the opportunity to support initiatives like these in the communities we serve is an extension of that.
“Last year there were 300 children taking part in the Community Cup final and, had it not been for the poor weather conditions leading to the cancellation of the under-11s festival, we would have seen even greater numbers competing this year. Grass roots sports offers such a great training ground, not just to foster a love of sport, but more intangible skills that prepare youngsters for life ahead of them.
“As a business firmly rooted in the communities of the South West, and with such enduring presence, we understand the responsibility we have to support that.”
Jon Bendle, managing director at the Somerset Cricket Foundation, said: “The Bradfords Community Cup gives children their first taste of playing matches in a fun and friendly environment – at a ground where non-professionals rarely get the chance to play – providing a perfect steppingstone to the next stage of the cricketing journey.”
Bradfords opened its Launceston branch in June, it now has 46 sites across the South West.