Beggs and Partners opens Ideal new store

Ideal Standard has partnered up with Beggs and Partners, to new dedicated retail area within the merchant’s Belfast store.

The new 56sq m space will act as a flagship showroom for Ideal Standard in the UK, and will include ranges such as Ideal Standard’s premier Atelier Collections. Launched in 2021, the Atelier Collections draw inspiration from iconic Ideal Standard products of the past – the products include an exclusive range of ceramics, brassware and furniture, from the geometrically-inspired Conca, to the neoclassical Calla and the impactful Ipalyss basins.

Adam Evans, Channel Director (Retail) at Ideal Standard UK, said: “For over 60 years, we’ve been working closely with Beggs and Partners to provide the highest quality in bathroom products.  Our new flagship Belfast showroom, is a continuation of that partnership, showcasing some incredible Ideal Standard products and providing a fantastic, immersive experience for customers.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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