Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Bathroom Association (BA) hosted its ‘Insights Bites’ session, with MRA Research, to teach the associations members about the value of market research.
The lunch and learn webinar went out live on June 19 and is available online and ‘on demand’ in the BA members area.
The webinar, hosted by Callum Budd, research director at MRA Research, introduced delegates to the fundamentals of market research for the built environment, sharing practical tips and common pitfalls to avoid, and introducing real-world case studies to demonstrate how research can generate commercial results.
Budd said: “We condensed over 30 years of experience in market research into a 30 minute session for the Bathroom Association to give members a flavour of how this powerful tool can be used to improve their bottom line – from understanding their customers’ needs and expectations better and identifying how to improve their customers’ experience to measuring how well they are doing against their competitors.
“With this knowledge at their fingertips, businesses can identify opportunities for growth and where they can increase their market share. In tough trading conditions, where competition for every customer pound is fierce, the commercial gains market research offers can make a big difference, particularly in terms of retaining existing clients and attracting new ones.”
