Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Frontline Bathrooms has reported a 52% rise in new trade accounts following investment into its AQUA brand.
The uplift in new accounts sits alongside wider momentum for the AQUA brand, with Frontline also reporting a nearly a £500,000 year-on-year sales increase in the three months following the launch of the new AQUA brochure, representing a 15% increase. Sales from those new accounts has also grown by 28%.
The growth follows a significant period of investment into AQUA, Frontline’s own-brand bathroom collection, including a refreshed brand position, updated brochure, new product development, point-of-sale support and a clearer trade proposition for customers looking for quality, value and ease of specification.
Darren Allison, managing director at Frontline Bathrooms, says: “This growth is a really positive sign for us because it shows that more trade customers are looking again at what Frontline and AQUA can offer. We have put a lot of work into the brand over the last year, not just in terms of how it looks, but in making sure the range, the brochure, the product offer and the support behind it are all much stronger for merchants and retailers.”
