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ABLOY UNVEILS NEW ELITE RACER COLLABORATION

Security expert Abloy UK has unveiled an innovative new global vision, ‘Abloy – For Trust’, and announced an exciting collaboration with Finnish racing icon Valtteri Bottas, to strengthen its renewed brand.

This new vision has seen Abloy revitalise its core brand values and position itself for continued growth in the future. The Abloy branding has also been refreshed to better represent its modern digital offering.

Valtteri Bottas was identified as the ideal match to embrace and reflect Abloy’s brand values, and a very natural fit for the most valued brand in Finland. Abloy will use the collaboration to promote and reinforce its new vision and values.

Aaron Yule, Managing Director at Abloy UK, explains: “Valtteri fits perfectly with the message that we want to convey across global Abloy markets. He and the Abloy brand have many common values and qualities: trustworthy, technological pioneering, innovative, first-class performance and teamwork.

“These features support the values we have defined in our branding, which are summed up in ‘Abloy – For Trust’.”

Valtteri Bottas added: “Success requires attitude, passion and willpower. You must be able to trust people, the power of collaboration, your team, your partners and the world around you. Above all, you must be able to trust yourself. Your ability to make things better.”

This aligns perfectly with Abloy’s vision, which includes Abloy’s role as a trusted advisor that understands clients’ needs and operations, developing solutions and services to enhance business and secure people and assets.

Abloy is also an innovator, a pioneer in locking, access control, door solutions and related services, offering solutions that are secure and easy to use.

Abloy work hard to be a first-class service provider globally, to satisfy customers who demand the highest level of security, convenience and reliability.

Abloy has also built a strong community of true professionals who are proud of their achievements, consistently setting the bar high and aiming even higher.

Aaron Yule concluded: “A brand must be actively nurtured to continually develop and grow in a positive way. The world around us is changing rapidly – and Abloy are investing and developing new products and technology to meet the current and future needs of the market.

“We are increasingly combining digital and mechanical expertise as we develop comprehensive solutions for our customers, and now is the right time to review and communicate our new brand values and identity”

To view the ‘Abloy – For Trust’ launch video, go to https://bit.ly/2D6EDHP

 

To learn more about Abloy UKs partnership with Valtteri Bottas, go to https://bit.ly/2Ib5UwV

 

For further information on products and services available from Abloy UK visit www.abloy.co.uk, call 01902 364 500, or email info@abloy.co.uk.

About Elizabeth Jordan

Elizabeth Jordan
I'm the Assistant Editor on BMJ. If you have any product or people information, or some news you'd like to share, please feel free to email me.

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