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Oxfordshire-based bathroom company VitrA has unveiled the first of five Experience Centres opening across the UK in 2026.
The initiative will strengthen the brand’s showroom presence across key regions, including the South East, Midlands, North West, and Scotland.
The first showroom, A&S Fenner, in Huntingdon, Cambridgeshire, opened June 29 2026.
Each Experience Centre showcases the breadth of the portfolio, presenting the products within lifestyle bathroom settings, giving customers the opportunity to experience the products first-hand and discover the variety and versatility of all the design-led bathroom solutions.
Ruth Davies, marketing director at VitrA UK, comments: “The launch of the VitrA Experience Centres marks an important milestone in VitrA’s strategy. By working closely with selected retail partners, we’re making joint investments in creating showrooms that bring the VitrA portfolio to life. These spaces allow customers to explore the full VitrA range and discover the products first-hand. We are excited to complete this initial phase in 2026 and look to add more in 2027.”
