Following the launch of its 2022 tool advent calendar, Draper Tools pledged to donate £1 from the sale of every calendar to the children’s charity, Cash for Kids. £2,000 was raised and it was recently presented to the charity alongside a bumper donation of toys and gifts for the charity’s Mission Christmas appeal.
Cash for Kids supports families facing financial hardship. Their Mission Christmas appeal is the biggest toy appeal in the UK and ensures that children who would have nothing at all to open on Christmas morning receive presents to enjoy. This year the appeal is set to make a real difference to thousands of families in need across the UK.
Draper Tools has been a long term supporter of Mission Christmas, with colleagues collecting toys and gifts for the appeal every year since 2014. This year, in light of the cost of living crisis and the difficult choices being faced by many families in the region, the company wanted to extend its support by raising funds through the sale of its advent calendar.
Fran Weeks, PR Manager at Draper Tools, said: “We’ve been aware of the work of this amazing charity for some time now, the team here have always loved collecting toys and gifts for Mission Christmas. So, when the time came to launch our 2022 advent calendar, we all felt it made sense to donate some of the proceeds to Cash for Kids, in recognition of the incredible work they do for local children – especially at this time of year. We’d like to say a huge thank you to everyone who bought one of our advent calendars this year, it’s been fantastic to be able to make an extra special donation alongside all the toys this year.”
Samantha Tanner, charity manager at Cash for Kids, added: “Every year we run our Mission Christmas appeal and this year we have seen an increase in the number of children that we have been asked to help. Mission Christmas sends a message to children and young people living in poverty in the south – someone cares for them, enough to make sure they have a present on Christmas Day. We couldn’t help as many children as we do without the generosity and support of businesses such as Draper Tools. A huge thank you to the company – they will be helping to put smiles on little faces at this magical time of the year.”