Tile Giant, has teamed up with home improvement expert, Ryan Belcher, as part of a 12-month partnership to support and inspire trade customers.
A London-based plasterer, Belcher will be the face of Tile Giant Trade for the next 12 months, both in-store and online, providing insights and top tips across a range of tiles, materials and accessories. The campaign will be built around education and sharing of best practice.
Phase 1 of the campaign includes a series of short videos full of tips and hacks, with the first video giving advice and guidance on the Rubi Tile Cutter and a selection of Mapei products. The videos showcase a wide range of products in action, as well as hints and tips to help the trade get to grips with tiles and accessories to make customer jobs more efficient.
Belcher will also be the voice on the ground for the new Tile Giant Trade rewards Scheme which offers customers exclusive discounts.
Kamila Swiatecka, marketing and brand manager at Tile Giant, said: “Our strategic focus for 2022 is on increasing awareness of our trade reward scheme and developing strong working relationships with our trade customers, both face-to-face and virtually. Ryan brings his own unique style to the campaign and is incredibly relatable, making him the ideal face of Tile Giant Trade. He also has a fantastic profile online and will help us take our digital content to new audience.”