Lakes, the leading manufacturer of innovative showering spaces, appoints Area Sales Manager (ASM) Clare Chase to join its external sales team. Clare will be responsible for driving sales in the Midlands and is replacing ASM Barry Clark, who is moving to cover the South West. Clare is joining an established …
Read More »Lakes new brochure is #DesignedForLife
Lakes, the leading manufacturer and supplier of showering spaces, introduces a new brochure ‘Designed for Life’ to reflect the company’s new position and focus. With changing lifestyles and powerful trends affecting buyers, Lakes’ brochure puts the emphasis on the showering experience and what makes showering possible. New and engaging lifestyle …
Read More »New Look, new Lakes
The last 20 years has seen big changes in most home improvement markets, says Lakes Bathrooms. The cumulative effects of a fast-growing population, demographic shifts and the growth in multigenerational households, plus a reduction in the size of new houses and strongly rising housing wealth are the context for important …
Read More »Lakes researches the market to reset strategy
Before confirming their objectives and resetting their strategy to grow, Lakes undertook a comprehensive market investigation beginning with independent market research and customer insight. Early this year, MRA Research interviewed a representative sample of 120 merchants and bathroom stockists. The research measured awareness and perceptions of shower enclosure brands, performance …
Read More »Lakes wins ‘Rapid Speed of Response’ award at Graham showroom conference
Lakes, the leading brand of innovative showering spaces, won the ‘Rapid Speed of Response’ award at the national Graham bathroom showroom conference in July. The award is based on the votes of regional and national staff. The award was presented to Lakes by Graham’s Senior Category Manager (Bathrooms) Lucy Barriball …
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