Scruffs helps merchants with merchandising and expands range

Scruffs has launched its new extended trouser range for the coming season.

The exciting line-up of innovative new work trousers takes Scruffs’ range from four to seven products and each item offers increasing levels of performance and functionality as you move upwards through the range. Existing products have been completely re-engineered and the extended range now offers a broader range of price points – from £24.95 to £64.95 (RRP) for all budgets and trades.  

Scruffs prides itself on delivering high spec workwear at affordable prices. Independent brand research has identified that Scruffs has 82 per cent brand awareness amongst tradespeople and already offers market leading products such as Switchback and Twister Boots and the 3D Trade Trouser.

After safety boots, trousers are the highest value item in a work wardrobe and with most tradespeople and skilled professionals having an average of six pairs, it’s essential that trousers are fit for purpose. Starting with the Worker Trouser at £24.95 up to the top end technical Pro Flex Plus Trouser at £64.95, the new trouser range has a host of new features.

The introduction of stretch fabric technology in the new range means that Scruffs can now offer slim and regular trouser fit options, providing all day comfort. The innovative abrasion resistant trousers are made from 2-way or 4-way high-quality stretch fabric, which allows for the ultimate freedom of movement and flexibility, even in tough or tight working conditions.

The Trade Flex Trouser, 3D Trade Trouser and Pro Flex Plus Trouser benefit from Cordura® reinforcement knee protection. This globally renowned, hard-wearing fabric is designed to provide durable, anti-abrasion protection in high wear areas such as the knees. Each pair of trousers also include a robust zip from respected brand, YKK, providing unrivalled reliability.

The innovative trouser designs also feature secure holster, knee pad and phone pockets as well as tool and hammers loops, providing ease of access and ensuring that each trouser is equipped for a variety of jobs and requirements.

The new range is the most comprehensive and innovative product launch for Scruffs in recent years and the brand is maximising it with a full suite of marketing support.  The launch is supported by a complete end-user marketing, digital and social media campaign targeted at tradespeople and skilled professionals. Scruffs will also be providing a variety of pioneering marketing assets and new high impact instore merchandising, to display the new range and capture customer attention.

Chris Mellor-Dolman, Head of Marketing & Merchandising at Scruffs comments: “We already have a comprehensive ‘head to toe’ workwear range. We feel the time is right to broaden the depth of the trouser range. We have invested in a huge amount of innovation and product development to deliver this range using performance fabrics, the best designs and functional features that work hard.”

He added: “Just like the rest of our products the new range has been developed with our customers, using real life wear trials to help with the design process, with genuine tradespeople testing both practicality and performance. This ensures our trousers have been rigorously tried and tested to meet the exacting requirements of tradespeople – providing ever higher levels of comfort, durability, protection and styling at the best possible price.” 

Scott Walsh, Scruffs customer and Facilities Management Engineer, added: “I do a wide variety of activities in small confined spaces and open areas. The trousers are great – very practical with the utility pockets and the stretchy nature of the material.”

 For more information, visit https://www.scruffs.com/.