NMBS gives workwear a makeover

Independent builders merchant buying group NMBS has strengthened and developed its workwear category following the decision by Dickies to abandon the merchant market at the end of March.

Dickies represented around 50% of NMBS workwear category in both turnover and volume. In response to the Dickies sudden decision, NMBS added five new workwear suppliers. Castle Clothing, Helly Hansen Workwear, Mascot Workwear, Regatta Professional and Snickers Workwear in recent months.

The new suppliers enabled NMBS to meet its other aim, which was to cater from entry level to high-end workwear products, so their members would have a solution to every tradesperson’s requirements and would never have to miss out on a potential sale.

Baljit Singh, NMBS Trading Manager – Lightside, says: “NMBS Members who stocked Dickies have had to evaluate their workwear offering, and look at which NMBS suppliers can fill any product gaps. At NMBS we’ve been working hard to facilitate our members requirements. As well as securing these five new workwear suppliers for our members, we have been actively contacting our members to make them aware of all the options. We will also be running a ‘Meet the Supplier’ event for the workwear category on the 30th and 31st March, to allow our members and suppliers an easy way to engage with one another.”

Workwear PR Image

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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