New look for Geocel Painters’ Mate

Geocel has relaunched its iconic Painters’ Mate range, giving it its own visual identity and logo.

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While maintaining its core colour scheme of black, red and white, the new premium packaging incorporates the product’s fresh new logo on both the Flexible Filler and Ultra Fine Filler to provide each product with significant shelf presence.

Painters Mate Flexible Filler is a high quality paintable acrylic sealant, ideal for filling cracks on door and window frames, walls, skirting boards, architraves, ceilings and more. Giving a professional finish to any application without the need for sanding, the product’s formulation also includes a fungicide to resist mould growth and can be overpainted in one hour. Painters Mate Flexible Filler is available in white, brown or magnolia.

Painters Mate Ultra Fine Filler is a ready to use, fast drying compound that delivers a supremely smooth finish. Its lightweight formulation can be overpainted in just five minutes and can be used on most building substrates, including wood, stone, concrete, metal and plastic. Painters Mate Ultra Fine Filler is available in white; and in either 500ml or 1ltr containers.

Painters Mate is also available in foils, which are compatible with Geocel’s environmentally friendly ecoSEAL system, designed to help tradespeople reduce their single-use plastic waste.

The re-launch of the Painters Mate range will be supported with new POS and an extensive trade PR and advertising campaign, plus regional radio advertising.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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