Brett Martin’s new development strategy focuses on “providing a drainage range which drives benefits in a commodity market,” say the company.
The company’s building products division is in the midst of introducing significant new options to both its above and below-ground drainage ranges. Recent innovations include the modification of the 450mm Inspection Chamber Assembly. This assembly now includes the part H compliant 450mm riser with an effective depth of 300mm, chamber reducer and lubricated sealing ring.
Plus, additions to their cast iron-style rainwater system will open up more market potential for stockists with yet more significant range developments to follow early in 2008.
The company will showcase their product innovations and complete range at Interbuild on stand C135, within the Unimer Village in Hall 5.
“In a competitive, commodity market, the independent merchant and builder needs something to stand out from the crowd,” says sales director Graham Smith. “Our cast iron-style rainwater system has been a tremendous success, with strong benefits which command a higher price and margin than standard systems. This demonstrates our commitment to providing innovative solutions that help the builder and merchant drive business.
“Being part of the Unimer Showcase at Interbuild is a massive opportunity to demonstrate that we head the field in plastic plumbing and drainage systems to the independent.”