Makita’s pink drill beats Breast Cancer Care donation target

Sales of the special Makita pink drill, sold in aid of the charity Breast Cancer Care have exceeded expectations.

Makita's pink drill beats Breast Cancer Care donation target

Over £65,000 has been donated to the charity, a sum that’s made up of donations from drill sales and additional fund-raising activity by Makita customers and employees.

“A big, big thank you to everyone in the construction industry who has supported our fund raising efforts for the Breast Cancer Care charity by purchasing our Pink Drill in recent months. These sales together with brilliant additional fund raising activities have generated more than £65,000 for this very special charity. We are all proud to have been involved,” said Barry Smart, Makita’s national sales manager.

Many of Makita’s dealers have run Pink Days in their outlets to boost collections although some of the bright pink wigs may not have been the highest fashion statement – but the results have been great! One Makita employee cycled all the way to Paris to raise additional funds.

Introduced as part of the celebrations to mark Makita’s 40th year in the UK power tool market, which officially concludes at the end of March, the special edition Pink Drill is still available and Makita will continue to contribute the £5 per unit sold to Breast Cancer Care.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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