Maddie Durdant-Hollamby

It is with heartfelt sorrow that BMJ writes of the tragic death of Maddie Durdant-Hollamby, marketing executive for Keyline.

Maddie, the treasured daughter of Steve and Rachel Durdant-Hollamby, was a lovely, vibrant, talented young woman who was growing into her construction industry marketing career. In a tribute, her parents said: “Maddie was a kind, caring, thoughtful young woman, who touched the lives of everyone she met. A talented dancer, her creative talent continued through school and into her career in marketing. Her life has been sadly cut short just as her career was blossoming. We are absolutely devastated at the loss.”

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She was a popular, highly respected and well-known young marketing and communications professional across the Travis Perkins Group, was enjoying taking on more responsibility and had recently been appointed to the Travis Perkins plc Youth Board as Project Director of Visibility. Dean Pinner, managing director of Keyline said: “As Group Sponsor of this Board, I personally feel the perspectives and contributions individuals like Maddie bring to our business and industry is astounding.  Another recent achievement of Maddie’s was as part of our annual conference planning team, where she was playing a key role in organising a huge event for our Keyline colleagues. Her loss to the Youth Board, our business and beyond leaves a huge hole, she had a very bright future ahead of her and everyone is devastated by the news.”

Maddie was a beautiful happy, vibrant and positive person, both inside and out, who loved nothing more than spending time with her family and friends. A celebration of her life will be held at Fenland Crematorium March. PE15 0YJ on Wednesday 22nd September 2021 at 3.00pm. The service will also be run by webcam and if anyone would prefer this method then they are asked to contact Steve Durdant-Hollamby for the details.

At the wishes of the family, the dress code is “dress to impress” instead of traditional mourning. Security will be very tight to avoid press intrusion, so anyone wishing to attend is asked to confirm their attendance with the family, so that they can be put on the guest list.

Maddie was a passionate supporter of The Construction Youth Trust, an organisation which aims to inspire and support young people to achieve their full career potential in the construction and built environment sector. It helps help young people recognise their potential and discover opportunities that have never previously been presented to them.

If anyone would like to make a donation to the Trust in Maddie’s memory, it can be done online at via, or direct to Turner & Son, Independent Funeral Directors, City Rd. March PE15 9LS.



About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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