Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Following the success of its inaugural movie-themed marketing campaign, which ended in June 2021, Keystone Lintels has launched ‘Movies from Home 2’ and is anticipating it to deliver high-value sales for its merchant customers from local building projects.
Running until March 2023, Keystone’s ‘Movies from Home 2’ campaign, has like its predecessor, a simple message for merchants: tell us about live projects in your area and our sales team will help you to secure them.
The campaign has been designed to engage directly with merchant customers and help generate sales opportunities. It will also help educate merchants on Keystone Lintels’ lead process – all they need is the lead and the dynamic sales teams at Keystone will follow up and pass back any orders to the merchant customer that provided the initial lead, resulting in a direct sale for that branch.
The lead generation partnership message is once more being communicated to merchant partners through a movie-themed campaign, which this time takes inspiration from classic films including Jaws, Toy Story and The Avengers.
The campaign runs across a variety of channels including print and digital trade press ads as well as innovative direct mail including popcorn boxes.
Chris Hemmington-Green, sales director, Keystone Lintels said: “Our first Movies From Home campaign was such a huge success and saw many merchants win new orders and boost turnover. In true Hollywood style, Keystone Lintels had to deliver a sequel and we look forward to once again helping our valuable merchant customers to successfully secure orders together.”
As an added incentive, merchants will have the opportunity to win movie-themed prizes including 65” Sky Glass TVs, home cinema projectors and screens, family cinema tickets and additional spot prizes.
